MEMBANGUN SPORT EDUPRENEURSHIP DI ERA DIGITAL: INTEGRASI PENDIDIKAN JASMANI, BISNIS, DAN TEKNOLOGI
Abstract
The digital era has changed the landscape of various sectors, including sports and entrepreneurship. The concept of sports edupreneurship, a combination of education, sports and entrepreneurship, is relevant to creating a young generation who are not only skilled at sports but also have a digital-based entrepreneurial spirit. This research aims to analyze strategies for building sports edupreneurship through the use of digital technology. The method used is a qualitative descriptive literature study method. The research results show that sports edupreneurship can be developed through digital learning innovation, creating educational sports content, developing technology-based learning media, organizing digital sports events, as well as collaborating with various parties via digital platforms. In conclusion, synergy between educational institutions, sports industry players and the government is very necessary to build a sustainable sports education ecosystem in the digital era.
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